Cost Effective Small Business Marketing Strategies and Tips – Part Three

In this Part 3 article on Small Business Marketing, I am going to explore Marketing Research and Target Marketing. Both are very important in marketing your small business, and the quality of the market research process will define your targeted marketing. See my previous article for information on Marketing Methods and Strategies.

» Read more: Cost Effective Small Business Marketing Strategies and Tips – Part Three

Effective PR For a Small Business on a Budget – Get Local and Get Online!

If yours is like most small businesses, you can’t afford the luxury of a PR department, much less a dedicated PR agency or even one employee responsible for external communications and PR. However, this business function is critical as the world of communications continues to expand with new applications, demands and opportunities like social media networks. The thought of a concerted PR strategy and execution can be overwhelming for a small business owner, but it doesn’t have to be. There are two primary elements of PR for a small business to engage upon – leveraging online and local offline outlets. The old world of face-to-face will continue to be critical in building your PR strategy and overall business, but let’s face it – the environment has changed, and you simply can’t ignore the power of the Web, particularly social networks. Proactively getting your business out in the community while leveraging the Web will ensure the success of your PR strategy. And, these tactics are not expensive; in fact, many present opportunities for free PR for your small business.

» Read more: Effective PR For a Small Business on a Budget – Get Local and Get Online!

Improving a Small Business Can Be Done Without Spending a Dime

The dwindling fortunes of your small business can be improved upon without really having to spend money doing so. You only need to get the right information and also key in into the available sources of help.

» Read more: Improving a Small Business Can Be Done Without Spending a Dime